The importance of diversification: why you shouldn't put all your eggs in one basket

The importance of diversification: why you shouldn't put all your eggs in one basket

You may have heard the saying ‘don’t put all your eggs in one basket’ but you may not know that – here’s a fact to impress your friends, and excel at pub quizzes - it’s attributed to Miguel de Cervantes who wrote Don Quixote in the early 1600s.

It’s widely thought of as the world’s first modern novel.

Anyway, whilst it sounds like something your parents might say, the saying ‘don’t put all your eggs in one basket’ is still relevant today. Don’t have all your money in one place as you could lose it all in one go.


Putting eggs in different baskets

Fear of losing money is one of the reasons that people may be wary of investing but putting your money into different investments (your imaginary eggs going into a series of baskets) can help reduce some of the risk.

In technical terms, this is called diversification. It just means spreading your money into different investments, such as equities, bonds, cash, and property.

For more on the asset classes, try this piece by Marcus: What can I invest in? The asset classes explained

Why should I split my money across so many baskets?

Let’s say you choose to have some of your money in a cash savings account so that it is easily accessible. You’ve also managed to get on the property ladder, so you have money invested there, and you have a pension invested in the stock market and some shares.

This is an example of investing in different asset classes and it is important to do as not all asset classes are affected in the same ways by different economic events. If you don’t want to do the diversification yourself, you could buy into a fund that does it for you.

When one doesn’t perform so well, another may outperform, which provides protection against major losses to your money and investments.

You can also diversify your investment within an asset class itself. For example, if choosing to invest in equities, you could choose both large and small companies, those in different sectors and those in different geographical locations. You could also take a similar approach if investing in bonds, including the option of choosing to invest in corporate or government bonds.


 Finding the right balance: don’t over do it

Finally, make sure that you don’t over do it. Putting your money into lots of different investment baskets can only reduce risk up to a point and not remove it entirely. All investment has some risk. Also, holding too many different investments doesn’t allow any of them to have much of an impact so choose what suits your situation best.

 Whatever your approach to not ‘putting your eggs in one basket’ is, the key takeaway is that diversification helps manage your investment risk. And obviously you should you want to impress your friends, tell them the basics of the process along with the origins of the saying.

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