Behavioral investing

Behavioral investing

If you’ve read the seminal book Freakonomics you’ll already know what this is all about. In a nutshell, behavioral economics is understanding the psychology that drives our choices.

Behavioral investing just applies this science to the markets. It’s about exploiting the emotional decisions of others to profit – buying the stocks that others have irrationally shunned. This forms the basis of value investing.This forms the basis of value investing.

 
 
Bonds (corporate and government)

Bonds (corporate and government)

Asset class

Asset class

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