It's no secret that members of the younger generation are big on environmental and social sustainability. We've worked hard to ensure that we can proudly proclaim that everything from the ethically-sourced coffee we brew to the electric cars we drive are sustainable. Corporations can operate in a sustainable way by considering the long term effects of how they do business rather than focusing on their short term profits or losses.
And there's a very good argument that behaving sustainably leads to a stronger business and bigger profits. The timber company that cuts trees but doesn't plant new ones has no future business.